Volume without context creates work, not value. Qualification must reflect the sales process and the definition of a useful opportunity.
Capability 04
Lead Qualification
Structured qualification that prioritises opportunity quality, readiness and commercial relevance.
The business challenge
What this capability addresses.
Operational approach
How we structure lead qualification.
01
Criteria and scoring design
02
Lead verification
03
Needs assessment
04
Priority routing
05
Quality feedback
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